Nice to meet you.

Ben Freda

Founder, Father, Haircut Neglector

Ben Freda has more than 10 years of experience in web technology. For four years, Ben worked at PICnet, Inc., a firm that specializes in providing Joomla services to nonprofit organizations. After PICnet closed its New York office in 2009, Ben started Ben Freda Consulting, a web consulting shop focusing on solutions using the Joomla, Drupal, and WordPress content management systems.

Before PICnet, Ben, having attended Columbia Law School with little forethought about how much a real-life legal career might differ from what he’d seen on television shows like Law and Order, worked for two years as a big-firm lawyer in New York City. Prior to that career diversion, he worked at AutoWhiz.com, a web startup.

Alice Freda

Support Manager

Alice has been working with the web since before the days of Facebook and Twitter — you should have seen her Friendster account. Fancy stuff. In her days, she’s covered all the bases — from marketing goods online to teenyboppers, to writing specs for big tech projects, to her current role: helping our clients with day-to-day care, maintenance, and feeding of websites. She’s fluent in Joomla, Drupal, and WordPress.

Chris Antonelle

Designer

Chris brings more than a decade of experience as a highly sought after designer of websites and user interfaces. He takes a research-based approach to design; finding solutions for people that help increase their sales, build their brands, and create stronger customer relationships. Chris is also an experienced project director and has extensive experience overseeing teams of various sizes. He is skilled in a host of design/development tools and platforms including Photoshop, Illustrator, InDesign, HTML, CSS, and Javascript. Chris came on board with BFC in late 2014 after working with us for five years as a freelancer, including the designs for the Webby nominated End the Backlog.

  • Ben Freda

    Founder, Father, Haircut Neglector

    Ben Freda has more than 10 years of experience in web technology. For four years, Ben worked at PICnet, Inc., a firm that specializes in providing Joomla services to nonprofit organizations. After PICnet closed its New York office in 2009, Ben started Ben Freda Consulting, a web consulting shop focusing on solutions using the Joomla, Drupal, and WordPress content management systems.

    Before PICnet, Ben, having attended Columbia Law School with little forethought about how much a real-life legal career might differ from what he’d seen on television shows like Law and Order, worked for two years as a big-firm lawyer in New York City. Prior to that career diversion, he worked at AutoWhiz.com, a web startup.

  • Alice Freda

    Support Manager

    Alice has been working with the web since before the days of Facebook and Twitter — you should have seen her Friendster account. Fancy stuff. In her days, she’s covered all the bases — from marketing goods online to teenyboppers, to writing specs for big tech projects, to her current role: helping our clients with day-to-day care, maintenance, and feeding of websites. She’s fluent in Joomla, Drupal, and WordPress.

  • Chris Antonelle

    Designer

    Chris brings more than a decade of experience as a highly sought after designer of websites and user interfaces. He takes a research-based approach to design; finding solutions for people that help increase their sales, build their brands, and create stronger customer relationships. Chris is also an experienced project director and has extensive experience overseeing teams of various sizes. He is skilled in a host of design/development tools and platforms including Photoshop, Illustrator, InDesign, HTML, CSS, and Javascript. Chris came on board with BFC in late 2014 after working with us for five years as a freelancer, including the designs for the Webby nominated End the Backlog.

About The Company

BFC was formed as a solo venture by Ben Freda in 2010, who quickly expanded the company as demand for his web services far outstripped supply. Initially calling the organization Ben Freda Consulting, then stripping it down to just BFC, the company’s main aim is to partner with creative agencies to provide web services for a broad range of clients.

Partners Ben and his team have worked with include Free Range Studios, Rodriguez Valle Creative, Provoc, Big Duck, Firefly Partners, Friends of the Highline, the Joyful Heart Foundation, UC Berkeley, and many others.

Why We Do What We Do

At BFC we take a friendly approach to web development and technical support, making sure the expectations of our clients are exceeded on the road to building and maintaining a web portal. Our affable outlook has led to long term partnerships with numerous creative agencies and clients, with many signing up to maintenance contracts after the initial phase of development is complete.

Our core philosophy accentuates the need to be welcoming and sympathetic to issues that may arise, while always being attentive and amiable in tone, leading to working relationships that positively flower from the get go.

It’s in the rare combination of highly personable customer relations and razor-sharp development skills that we thrive, causing us to attract both staff and clients driven to work in an environment that’s busy, fun, and highly creative.

Get In Touch

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